Cookie policy for customers

Cookie policy for customers

Privacy Policy

This privacy policy ("Privacy Policy") regulates the processing of your personal data as part of your use of our Website (the "Website") and its related services (collectively referred to as the "Services"). This processing is carried out by Belgian Warmblood (BWP), acting as controller, with registered office at Waversebaan 99, 3050 Heverlee, Belgium ("we", "us"), registered with the Crossroads Bank for Enterprises under number 0410.346.424, in accordance with the applicable legislation on the protection of personal data.

By using our Website and/or Services, you acknowledge that you have carefully read this Privacy Policy and that you agree without reservation. We reserve the right to amend the Privacy Policy on a regular basis, based on our discretion. Such changes will be communicated via the Website.

Please note that we may use so-called 'cookies' or a similar technology as part of the Website and/or Services. Cookies are small text files that are placed on the hard disk of a device and that contain certain information, sometimes including personal data. For more information on our use of cookies, please see our cookie policy.

This Privacy Policy was last updated on 01/12/2018.

Cookie Policy  

1) What are cookies and why are they important?

Cookies are small text files stored on your computer system or mobile device by websites.

They collect information about, for instance, your personal preferences, website visits and device to improve the functionality and user experience of those websites.

Some cookies directly or indirectly collect personal data and are therefore privacy sensitive. This is why they are covered by the European and Belgian privacy legislation.

The use of cookies is regulated by the European Parliament and the Council of the European Union by way of ePrivacy Directive 2002/58/EC .

All Member States of the EU have now transposed this directive into national legislation. This means that cookie usage and cookie legislation differ in each European country.

In Belgium it is regulated by way of a modified version of art. 129 of the Act of 13 June 2005 on electronic communication .

Use of cookies

During your visit to the Website we may make use of cookies, which are small sections of information stored on the hard drive of your computer. During a subsequent visit to our Website, they make sure that you can browse more easily because, for example, you do not have to sign in again or not re-enter your preferences or password. The information collected by these cookies can be used to create a profile, which ensures that the offer of information is tuned into your wishes and preferences. For example, the website can use Google Analytics cookies to collect information about how visitors use the site, in order to optimise the Website in relation to the needs of our users. Cookies can also be placed for research and statistical purposes by the Website or by research partners of the Website.

You have the option to adjust your browser in such a way that you will receive a message each time a cookie is created or refused. You may also, at any time, delete cookies on your hard disk. Google provides more information about privacy and cookies on the Google privacy page and also a browser plug-in that you can use to unsubscribe from Google Analytics on all websites.

2) What cookies is BWP using and for what purpose?

Types of cookies

On the Website, different types of cookies may be used: 

Essential cookies

Essential cookies are cookies that are necessary to ensure the Website functions (better). Without these cookies, some parts of the Website will not work or not in an optimum way. These cookies do not collect any information that can be used for marketing purposes or to store your browsing history.

Functional cookies

Functional cookies collect information about the choices and preferences of visitors and offer the possibility to store and personalise language and other local settings. The information these cookies collect is stored anonymously.

Tracking cookies 

These cookies remain after a user session. When the maximum age of a permanent cookie is set to 1 year, the initial value stored in that cookie is sent back to the server each time a user visits the server during that period. This is done to store essential information (including how the user initially came to the website). This is why they are called tracking cookies. For example, when you have selected your desired language, the Website will store your preference in a permanent cookie on your browser. When you revisit the Website, it will use this permanent cookie to make sure that the content is delivered in your desired language. 

Performance cookies 

These cookies help improve the performance of the Website in order to ensure a better user experience. For this purpose, BWP uses Google Analytics. Google Analytics uses cookies to help BWP analyse how users use the Website. It records the number of visitors and gives BWP information about visitors’ behaviour in general, such as the typical duration of a visit to the Website or the number of pages a user looks at on average. 

Targeting or advertising cookies

Targeting or advertising cookies follow (the browsing behaviour of) visitors to compose customer or user profiles.

Those profiles are typically used to show relevant and personalised advertisements, which correspond to the interests of the associated users.

In addition, they are used to measure the effectiveness of advertising campaigns and carry out market analyses.

Third-party cookies 

To support its forms of communication, BWP has embedded its content in social media channels, such as YouTube, Facebook, Twitter and LinkedIn. BWP also uses the sharing options on social networks. The channels used by BWP may contain cookies of these websites. For more information about these cookies you need to consult the relevant website of the third party.

Social media and corresponding plug-ins

Many social media channels (such as Facebook, Linkedin, Twitter, Google+, Tumblr, etc.) receive information about your browsing behaviour through social plug-ins on their websites (by way of, for example, the "Like" or "Share” buttons).

The buttons of these channels may also be embedded in the Website.

If you want to protect yourself against that, it is recommended (by for instance the Centre for Privacy Protection ) to take one of the following measures.

  1. Install a browser add-on to block tracking  Examples of such browser add-ons are:
    1. Privacy Badger ( http://www.eff.org/privacybadger )
    2. Ghostery ( https://www.ghostery.com )
    3. Disconnect ( https://disconnect.me/disconnect )
  2. Using the incognito "private navigation" mode of your browser  Recent versions of the most common browsers offer such a private mode as a functionality:
  3. Internet Explorer 
    1. Firefox
    2. Chrome
    3. Safari


This feature forces the browser to delete traces of your browsing behaviour (cookies, history, etc.) after the window is closed and protects you from being followed by a third party (please note: this function does not make you anonymous on the web). There are also special privacy protective browsers, such as Epic Privacy Browser ( www.epicbrowser.com ).

Social media and other websites use information about the browsing behaviour of its users to offer them targeted advertising. If you prefer to not be followed for targeted advertising, you can opt-out of targeted advertisements via the website of the European Interactive Digital Advertising Alliance ( www.youronlinechoices.eu ).

Unsubscribing from targeted advertising does not mean, however, that no information is collected about your browsing behaviour. If you would also like to protect yourself against the collection of this information, it is recommended that you also use the incognito mode of your browser or one of the abovementioned browser add-ons.

We recommend that you regularly consult the following Privacy and Cookie Statements:


Specific overview

Below you will find an overview of cookies that can be used on the Website:

Google Analytics

Cookie "_ga"

  • Purpose: to distinguish users
  • Type: analysis / performance
  • Retention period: 2 years

Cookie “_gat”

  • Purpose: to track and manage requests
  • Type: analysis / performance
  • Retention period: 10 minutes

Cookie “_gali”

  • Purpose: to maintain statistics (pages visited)
  • Type: analysis / performance
  • Retention period: 30 Seconds

Cookie “_utma”

  • Purpose: to distinguish and track users and sessions
  • Type: analysis / performance
  • Retention period: 2 years

Cookie “_utmb”

  • Purpose: to distinguish and track sessions and visits
  • Type: analysis / performance
  • Retention period: 30 minutes

Cookie “_utmz”

  • Purpose: to track traffic sources or referring campaigns
  • Type: analysis / performance
  • Retention period: 6 months

Cookie “_utmv”

  • Purpose: to track adapted variable data at visitor’s level
  • Type: analysis / performance
  • Retention period: 2 years

Click here for more information about the cookies of Google analytics.

DoubleClick by Google

Cookie “_drt_”

  • Purpose: to show relevant advertisements to visitors and collect information about the interaction of visitors with these advertisements
  • Type: targeting / advertising
  • Retention period: 550 days

Cookie “id”

  • Purpose: to show relevant advertisements to visitors and collect information about the interaction of visitors with these advertisements
  • Type: targeting / advertising
  • Retention period: 1280 days

Click here for more information about the cookies of DoubleClick.


Google adwords

  • To measure the effectiveness of marketing campaigns


Google Tag Manager

  • Purpose: to keep track of how the user visits the Website, in order to improve services and online portals. By using this cookie, tags on the Website can be managed to ensure that they are correctly identified by search programs. More information about any rejection can be found at: https://support.google.com/analytics/answer/6004245
  • Retention period: 1 day


Cookie “_pinterest_email_referral”

  • Purpose: maintaining statistics on social media (for example, email referrals)
  • Type: analysis / targeting
  • Retention period: 550 days

Cookie “_pinterest_sess”

  • Purpose: providing the option to (re)pin images
  • Type: functional / targeting
  • Retention period: 550 days

Click here for more information about the cookies of Pinterest.


  • Purpose: to adapt advertising to a target group
  • Facebook may send you advertisements if you consult the Website. These advertisements are then adapted according to your interests based on your browsing behaviour and the pages consulted. In order to improve marketing content, the cookie may pass on information to Facebook. You will find information on the advertising policy of Facebook and the procedure to reject the collection of your data, on this page: https://www.Facebook.com/settings?tab=ads
  • Retention period: 550 days


  • Purpose: to adapt advertising to a target group
  • Twitter may send you advertisements if you consult the Website. These advertisements are then adapted according to your interests based on your browsing behaviour and the pages consulted. In order to improve marketing content, the cookie may pass on information to Twitter. You will find information on the advertising policy of Twitter and the procedure to refuse the collection of your data, on this page: https://support.twitter.com/articles/20170514
  • Retention period: 550 days


  • LinkedIn uses cookies for authentication. If you have logged in at LinkedIn, they use cookies to show you the correct data and personalise your experience, enable security features and preferences, such as the language and communication preference, for features and services. LinkedIn also offers you features, insights and custom content in combination with the plug-ins of LinkedIn. For advertisements, LinkedIn may use cookies to show you relevant advertisements, both on and off the LinkedIn website. LinkedIn may use cookies to see whether you visit the website of the advertiser, what the results of the advertisements are, how you deal with this, and more tracing activities. LinkedIn may also use cookies for performance, analysis and research to measure how well the LinkedIn website and plug-ins perform at different locations and to understand, improve and research products, features and services, even when you open LinkedIn from other websites, applications or devices, such as your computer at work or your mobile phone.
  • Retention period: 550 days
  • https://www.linkedin.com/legal/cookie-policy


3) With whom we share data

Without your explicit consent, we do not send your personal data to third parties in an identifiable way if this is not required to provide the Services.

However, we may engage external processors to offer you the Website and/or Services. We ensure that third-party processors only process your personal information on our behalf and upon written instructions from us. We guarantee that all external processors are selected with care, to ensure that we can count on the security and integrity of your personal data.

4) How we process data

We will process your personal data in a legal, fair and transparent way. We will do our utmost to ensure that personal data are accurate and up-to-date.

Your personal data will be processed only as long as this is required to achieve the objectives set out in this Privacy Policy or until you withdraw your consent for the processing of these data. Please note that a withdrawal of an authorisation may imply that you are no longer able to use the Website and/or services or parts thereof. If you have registered with the Website, we will delete your personal data if you delete your profile, unless a legal or regulatory obligation, or a judicial or administrative order prevents us from doing so.

We will take appropriate technical and organisational measures to keep your personal data safe from unauthorised access or theft and against accidental loss, manipulation or destruction. Access by our staff or staff of our external processors is provided only on a need-to-know basis and is subject to strict confidentiality obligations. You must understand, however, that the care for safety and security are only commitments to the best of our ability and can never be guaranteed. 

5) Your rights

You have the right to request access to any personal data that we hold about you. However, requests for access that are clearly submitted with a view to causing a nuisance for or damage to us will not be treated.

  You have the right to ask that all personal data about you that are incorrect or inaccurate are corrected. If you have registered on our Website, you can correct many of these data yourself via your profile. If such a request is made, you must also add to this request evidence that the personal data for which correction is requested are incorrect. 

You have the right to withdraw your previous consent for the processing of your personal data. You can withdraw your consent at any time by sending an email to info@belgian-warmblood.com or by deleting your profile (if applicable). 

You have the right to ask that personal data relating to you are removed if they are no longer required in the light of the purposes set out in this Privacy Policy or if you withdraw your consent for the processing of your data. However, you must keep in mind that a request for removal by us will be assessed in the light of legal or regulatory obligations, or administrative or court orders that may prevent us from deleting the personal data concerned.

Instead of deleting your data, you may also request that we limit the processing of your personal data if (a) you contest the accuracy of these data, (b) the processing is unlawful or (c) the data is no longer required for the abovementioned purposes, but you need them to defend yourself in court proceedings.

You have the right to oppose the processing of personal data if you can prove that there are serious and legitimate reasons relating to special circumstances which justify such an opposition. However, if the intended processing is regarded as direct marketing, you have the right to oppose to such processing free of charge and without the need for justification.

When your personal data are processed on the basis of consent or on the basis of a contract and the processing takes place with automated means, you have the right to receive the personal data provided by you to us in a structured, commonly used and machine-readable format and, where technically possible, you have the right to transfer these data directly to another service provider. The technical feasibility of this will be reviewed by us.

If you wish to submit a request to exercise one or more of the abovementioned rights, you may send an email to info@belgian-warmblood.com. This request must clearly state which right you wish to exercise and why. It should also be dated and signed and accompanied by a digitally scanned copy of your valid identity card, demonstrating your identity. We will immediately inform you of the receipt of such a request. If the application turns out to be well-founded, we will comply with your request as soon as is reasonably practicable and no later than thirty (30) days as from receipt of the request. 

If you have a complaint about the processing of your personal data by us, you may always contact us via the email address info@belgian-warmblood.com. If you remain dissatisfied with our response, you may submit a complaint to the competent data protection authority, the Belgian Privacy Commission. For more information, go to http://www.privacycommission.be .

6) How can I manage my cookies?

You can always manage cookies in your browser settings. Below you will find instructions for:

7) Do you have any questions or comments?

If, after reading this Cookie Policy, you still have questions or comments about cookies, please do not hesitate to contact BWP via info@belgian-warmblood.com.